At the 2009 New York Comic Con, executive editor Tom Brevoort hosted a panel on the state of affairs at Marvel and opened up the floor to comments from the assembled readers. There were some good (and not so good) statements made but what essentially began as a ‘this is your comic book company, Marvelite’ quickly became a game of dodge ball by Brevoort.
don't like red hulk? 7 year olds love him!
While I obviously agree that DC’s Final Crisis may have been a unique effort on the part of DC Editorial, it also failed (as Brevoort stated), however I think saying that what Marvel is doing is more accessible with Secret Invasion is selling it short. Also, responding to a complaint that the new Red Hulk series is terrible by saying that a 7 year old blogger loves it isn’t exactly going to win any new fans.
Another sore point was the Spider-Man One More Day story that still has fans polarized. It’s very unfortunate that it is preceded by the excellent ‘Back in Black’ and even better stories that came after it. In one camp there are readers who feel cheated that ‘Back in Black’ was a dead end story with so much promise done away with by a magical twist, and I can’t feel enough pity for a Spidey fan who is missing out on the current stories. Marvel performed a deadly one-two punch with One More Day by insulting married couples and fans of continuity at the same time… and those fans are still hurting. Brevoort had little to offer those fans as a consolation.
I’m also surprised by the lack of response to the statement that Marvel has no strong female characters. Huh?? Storm, Ms. Marvel, She-Hulk, Spider-Woman are all great examples just off the top of my head. For DC… Wonder Woman is the only one that springs to mind and she’s in a kind of creative limbo due to the fact that no one can be sure what the character is all about. This is an argument that Marvel can win easily yet Brevoort (according to the reported coverage) seemed disinterested.
Ms. Marvel, just one of Marvel's super heroines
The entire affair ended with far less attendees than it started with, leaving me to believe that readers who are not happy did not feel that they were being listened to. Either that or the incentive of a free copy of Black Panther #1 was more of a deterrent than a reason to stay.
wait! come back for your exclusive variant!
I can only hope that the CBR.com reporter missed out on a few subtler points that Brevoort was making, because at a time when the company is producing such strong comics they really should have good responses to detractors.
Read the coverage story here.