Currently, the character is being published in two ongoing monthly books, but they strangely have nothing to do with each other.
Back when Pak was writing Incredible Hulk and Loeb was scripting Hulk, there was overlap that led to the massive crossovers that rocked the green Goliath’s world, even drafting in the other Marvel heroes. Say what you will about World War Hulks, but it was a major event and made the Hulk a high-profile hero again.
The newly minted Incredible Hulk has received dire reviews and a rotating regular artist post that has prevented the comic from maintaining any real identity. Meanwhile the (Red) Hulk has gone from strength to strength thanks to the stellar skills of Jeff Parker, Gabriel Hardman and Patrick Zircher. A new rogue’s gallery, a strong ongoing story line and well developed characters make this series a stand out hit… but it’s not the ‘real’ Hulk.
You can praise the (Red) Hulk comic all you like, but that doesn’t change the fact that it is not the Banner Hulk and for many readers that’s all that matters.
Meanwhile the new Incredible Hulk series seems to be floundering despite the obvious talents of Jason Aaron. So… what can be done? The character is turning 50 and is more or less separated from the Marvel Universe at large, replaced by a ruby-skinned pretender. Reviews have been harsh and there is a major ‘change’ coming in issue 7, but will it be enough to save the readership?
The Avengers feature film prominently features the Hulk in many of its previews and sure it’s the third actor to take on the part of Banner since 2003, but maybe it’ll stick this time and we’ll get a Hulk for a new generation. Even so, what happens when anyone drawn in with this new Hulk decides to stop by a comic shop and finds that the Hulk is red, not green?
It seems obvious to me that the (Red) Hulk should be retired (despite how great it is) and Parker should be given the direction of the proper Incredible Hulk comic.
What do you think?