As the May 2nd release date looms for the Invincible Iron Man, that can only mean more trailers bombarding viewers than ever before. While the obnoxious mixture of AC/DC, heartfelt string, Chris Cornell and a remixed Black Sabbath may seem that the filmmakers are a tad desperate to get your attention, make no mistake… they really are that desperate.
An artistic disaster but commercial boon, Spider-Man 3 is one of the worst movies to ever gross so much since… the last lousy major motion picture to be released. The name of the game is not quality (something comic book movie fans saw in the second X-Men and Spider-Man films), but marketing. I know this is obvious, but if you market your film to the point that it becomes the wallpaper in your audience’s head, you’ve won them.
It’s still too early to tell if this film will be any good at all. Most trailers are absurdly bad and over the top for my taste. From what I can gather in between the slow fade edits and quick-zooms, the plot seems sound and the effects are top notch.
Iron Man is a tough sell character, to be honest. He’s a colorful armored super hero, but he’s also an inventor/business man. I quite enjoy the comic, but he’s not as much of a done-in-one property like Batman and Spider-Man. Despite that, it looks like the film makers have managed to inject some character into this movie. I just hope it’s the right one.
